Michele Peoples

Michele Peoples, Research Director.

Michele is an experienced researcher with an in-depth understanding of research methodologies and analytical tools. Instrumental in the development of IDG Research Services’ Web-based research capabilities, Michele has designed and executed a variety of unique online research efforts for our clients in the media, technology, and healthcare industries. Michele’s U.S. and international research experience includes the design and analysis of research programs to support our clients’ unique and varied marketing objectives including web site usability research, customer satisfaction surveys, brand awareness and brand positioning studies, salary surveys and more. A fifteen year veteran of IDG, Michele holds a B.S. in Business Administration from Saint Michael’s College.
michele_peoples@idgresearch.com