New RSA Research Uncovers Growing Security Risks as Businesses Rush to Adopt Emerging Web and Mobile Technologies
June 10, 2009
New RSA Research Uncovers Growing Security Risks as Businesses Rush to Adopt Emerging Web and Mobile Technologies.
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| SOURCE EMC Corporation |
IDG Expands its TechNetwork Ad Network outside the United States
May 14, 2009
FRAMINGHAM, Mass.–(BUSINESS WIRE)–The rapidly growing IDGTechNetwork (www.idgtechnetwork.com) in the U.S. is adding IDG subsidiaries in Germany, Sweden, Spain, and India to the ad network. IDG Communications U.K. joined the IDG TechNetwork last summer. Since its launch one year ago, the network has grown to more than 150 non-IDG Web sites with more than 40 million unique visitors per month.
“This expansion provides technology marketers with access to an unparalleled audience of IT professionals and tech enthusiasts in several countries,” said Peter Longo, CEO, IDG Syndication and Networks. “With 30 channels to choose from advertisers can be very selective among enterprise, tech enthusiasts, and gaming and entertainment audiences.” The IDG TechNetwork complements the reach of IDG media brands in more than 90 countries.
The success of the U.S. and U.K. TechNetworks and the increasing popularity of ad networks led to this international expansion. Chris Byers, founder of Edugeek.net , one of IDG TechNetwork’s first publisher members in the U.K. said, “Working with IDG has worked out very well. We feature relevant campaigns at good rates and are able to harness IDG’s global reach and international sales forces to monetize our overseas traffic most effectively.”
IDG TechNetwork U.S. will lead the international expansion in conjunction with IDG subsidiaries that will handle ad sales and recruitment of publishers. Marketing programs include contextual and behavioral targeting, roadblocks and sponsorships, video ads, newsletter sponsorship, and lead generation.
Research Shows Ad Networks a Major Part of Tech Advertising Plans
In an online survey of 136 marketers and agencies in the U.S., 79 percent reported that they used ad networks last year and 85 percent plan to advertise in them this year. The IDG Research Services survey (http://tinyurl.com/cybksm) conducted last December found online advertising spending on networks is expected to rise from more than 21 percent in 2008 to 23 percent in 2009. Almost two-thirds of the respondents planned to work with vertical networks this year.
Collaborative Efforts: Survey Reveals Clear Business Acceleration Using On-Demand Collaboration Technology
May 14, 2009
IDG Research Services recently queried 144 CIO Magazine subscribers to gain insight into how and why collaboration technology is creating competitive advantage. This executive summary explores different market trends with commentary from key respondents as well as WebEx’s Knight, an industry expert.
IT Executives View Technology Innovation as a Necessity
April 13, 2009
Recent research from Unisys Corporation shows that information technology (IT) executives view driving technology innovation as an imperative for them to help their businesses flourish in a global marketplace that daily grows more challenging and competitive.
In the online survey of 188 North American CIOs and other IT decision-makers, 76 percent of respondents indicated that they believed their organizations should not simply provide technology support for internal business organizations, but should also actively partner with their clients to create and drive initiatives that further the strategic business objectives of the enterprise.
Your Prospects and How They Rate Online Content
April 13, 2009
The objective of this research is to understand how technology decision makers engage with media sources such as online communities, blogs, webcasts, podcasts and more, as well as to determine how these sources are used during the decision-making process .
Exclusive IDG research: Increasing virtualization ROI, decreasing virtualization costs
March 11, 2009
Thanks to its potential to improve efficiencies, simplify management, and enhance agility, virtualization is one of the hottest technologies to hit the data center in years. Yet an exclusive research study conducted for Accelerate by IDG Research Services makes clear that many companies are encountering stumbling blocks as they roll out their virtualization strategy. Some, for example, say that virtualizing their data center took longer than expected. Others say they have yet to see the returns they anticipated from virtualization. Still others are having trouble even calculating what returns they’ve collected.
Virtual desktops ripe for deployment, hindered by cost
March 11, 2009
Desktop virtualization, with its promises of improved security, manageability and flexibility, may be on the verge of huge adoption, some experts are predicting.
But as with many new technologies, there is a catch. ROI is one of the main selling points, but desktop virtualization requires significant upfront costs and it can easily take three or four years to realize financial rewards.
“I see huge interest right now, for many reasons,” says Forrester analyst Natalie Lambert. “But the challenge is that desktop virtualization is a very costly endeavor. I don’t care what people tell you otherwise, they’re wrong.”
Gartner’s latest numbers released this month predict that hosted virtual desktop revenue will quadruple this year, going from US$74.1 million worldwide in 2008 to nearly $300 million in 2009.
Meanwhile, a survey of 340 IT managers found that 41% are already investing in desktop virtualization, and that the technology is a “critical priority” for 22%, according to IDG Research Services Group.
Few companies monitor energy use or cost, IDG Research survey finds
February 18, 2009
In this age of rising concern over energy costs and environmental impacts, relatively few companies are monitoring energy use. And even fewer monitor the performance per watt at their data centers, according to a recent survey by IDG Research Services.
Data-Management Danger: Less Than Half of MDM Plans Are Effective
February 11, 2009
You probably don’t think “data governance” is that important a topic. Especially when you’ve got IT budgetary fires raging or you’re planning next week’s layoffs.
You may even think today’s data management and master data management (MDM) and similar enterprisewide data governance initiatives are too complex. And crazy boring. That’s OK. You’re not totally wrong.
But boring can be bountiful—as in saving corporate cash and increasing revenues.
That’s according to the results from a brand-new survey of 123 business and IT leaders at companies with annual revenues of $500 million or more.
First, the bad news: The survey found that data-management efforts in large companies remain “significantly ineffective,” with less than half of all respondents (47 percent) rating their organization’s data-management efforts as “effective or very effective.” IDG Research Services conducted the survey, which was sponsored by vendor Kalido.
Exclusive IDG research: SMBs and enterprises make strides as green IT moves forward
February 5, 2009
Corporate interest in green IT is rising in companies of all sizes, with SMBs now embracing green IT areas more commonly associated with enterprise companies.
A new survey from IDG Research Services shows that corporate interest in green IT continues to rise in organizations of all sizes. The survey reveals that small and midsize businesses (SMBs) are beginning to move toward green IT views, and projects more commonly associated with enterprise-class companies.