Study by Leading Research Firm Shows Critical Need for Better IT Cost Information to Support Wise Decision-Making Aligned With Business Goals
October 29, 2009
Digital Fuel, the leader in SaaS IT Cost Visibility solutions, today announced the release of a white paper based on a major study of IT Cost Visibility by IDG Research Services, conducted in cooperation with CIO magazine. Among its major findings, the study revealed that 84% of IT managers in large organizations feel that having detailed visibility into IT costs and drivers is critical-but that over half would rate their current level of visibility into IT cost and drivers as either “fair”, “poor” or “terrible”. Read more
Recent Survey Shows Business Benefits of BPM
October 29, 2009
IDG Research Services recently surveyed 400 IT executives: 100 in the U.S., 100 in Europe, and 200 in Asia-Pacific. Interestingly, when asked, ‘Which business benefits did you derive by using BPM software in your past and current BPM initiatives,’ most world wide respondents ranked reduced operating costs and improved productivity as their top responses and 26% of the global sample also reported a higher innovation rate.
How Consumerization of IT Will Make Your Business More Productive
September 3, 2009
Improved collaboration. More efficient processes. Lower costs. These are just a few of the benefits global companies are realizing as rich technologies that fuel consumer technology make their way into the enterprise. Read this exclusive IDG Research Services survey to learn why IT executives worldwide are embracing “The Consumerization Of IT”
Exclusive IDG research: Increasing virtualization ROI, decreasing virtualization costs. New survey data underscores both the promise and perils of virtualization.
August 19, 2009
Thanks to its potential to improve efficiencies, simplify management, and enhance agility, virtualization is one of the hottest technologies to hit the data center in years. Yet an exclusive research study conducted for Accelerate by IDG Research Services makes clear that many companies are encountering stumbling blocks as they roll out their virtualization strategy. Some, for example, say that virtualizing their data center took longer than expected. Others say they have yet to see the returns they anticipated from virtualization. Still others are having trouble even calculating what returns they’ve collected.
Interactive Intelligence’s Remarkable New IPA (Interaction Process Automation)
August 12, 2009
Is there a viable link between communications and business processes paradigms?
Joe Staples, Senior Vice President of Worldwide Marketing for Interactive Intelligence, says, “In a recent poll by IDG Research, 88 percent of CIOs and IT people interviewed agreed with the statement: ‘The biggest return on investment from business process automation comes from eliminating latency in processes and minimizing human error.’ Then they asked them what best described the relationship between UC and business process automation. 50 percent said ‘I see where communications technology could be used to automate business processes,’ and 37 percent said ‘I see where it could be incorporated into process automation applications.’ So 87 percent show a nice link between UC and business process automation, something we also found encouraging.”
Navigating the Economic Crisis…
August 7, 2009
Navigating the Economic Crisis: Who Is Confident And Why Research on Building Trust in Business Points to How Some Companies Remain Upbeat — Despite the Tough Times
New research results from Interaction Associates show that two-thirds of the people surveyed – 66% of respondents – say they are “extremely or very confident” in their company’s ability to successfully navigate the current downturn. Companies that self-report strong leadership are even more confident, at 88%.
Cambridge, MA (PRWEB) August 6, 2009 — Some ten months after the economy took a dramatic turn for the worse in Fall 2008, new survey results point to confidence among business leaders and managers.
The findings emerge in a recent survey of trust, leadership, and collaboration commissioned by Interaction Associates and involving leaders at 211 companies from a broad range of industries and company sizes.
Interaction Associates commissioned IDG Research Services to conduct the Building Trust in Business survey as part of IA’s 40th anniversary celebration in 2009. The full report will be released in September 2009 with detailed findings and powerful tools for growing trust, leadership, and collaboration.
IDG Research Offers New Online Advertising Effectiveness Measurement Tool
July 13, 2009
New online advertising effectiveness measurement tool - IDG Research Services is partnering with Safecount, a leader in the creation of online solutions, to offer a web-based intercept study that will help marketers assess the impact of their online advertising campaigns on brand awareness, perceptions, and consideration. Please contact us for more information or an estimate.
IDG Research Services can be found on Facebook
July 13, 2009
Please join us on Facebook for the latest news and updates from IDG Research Services.
New RSA Research Uncovers Growing Security Risks as Businesses Rush to Adopt Emerging Web and Mobile Technologies
June 10, 2009
New RSA Research Uncovers Growing Security Risks as Businesses Rush to Adopt Emerging Web and Mobile Technologies.
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IDG Expands its TechNetwork Ad Network outside the United States
May 14, 2009
FRAMINGHAM, Mass.–(BUSINESS WIRE)–The rapidly growing IDGTechNetwork (www.idgtechnetwork.com) in the U.S. is adding IDG subsidiaries in Germany, Sweden, Spain, and India to the ad network. IDG Communications U.K. joined the IDG TechNetwork last summer. Since its launch one year ago, the network has grown to more than 150 non-IDG Web sites with more than 40 million unique visitors per month.
“This expansion provides technology marketers with access to an unparalleled audience of IT professionals and tech enthusiasts in several countries,” said Peter Longo, CEO, IDG Syndication and Networks. “With 30 channels to choose from advertisers can be very selective among enterprise, tech enthusiasts, and gaming and entertainment audiences.” The IDG TechNetwork complements the reach of IDG media brands in more than 90 countries.
The success of the U.S. and U.K. TechNetworks and the increasing popularity of ad networks led to this international expansion. Chris Byers, founder of Edugeek.net , one of IDG TechNetwork’s first publisher members in the U.K. said, “Working with IDG has worked out very well. We feature relevant campaigns at good rates and are able to harness IDG’s global reach and international sales forces to monetize our overseas traffic most effectively.”
IDG TechNetwork U.S. will lead the international expansion in conjunction with IDG subsidiaries that will handle ad sales and recruitment of publishers. Marketing programs include contextual and behavioral targeting, roadblocks and sponsorships, video ads, newsletter sponsorship, and lead generation.
Research Shows Ad Networks a Major Part of Tech Advertising Plans
In an online survey of 136 marketers and agencies in the U.S., 79 percent reported that they used ad networks last year and 85 percent plan to advertise in them this year. The IDG Research Services survey (http://tinyurl.com/cybksm) conducted last December found online advertising spending on networks is expected to rise from more than 21 percent in 2008 to 23 percent in 2009. Almost two-thirds of the respondents planned to work with vertical networks this year.