IDG Social Scout™ Technology Briefs
IDG’s continuous tech listening program (powered by IDG Social Scout™) offers monthly social media engagement monitoring reports on these top technology topics:
Why choose IDG’s Continuous Listening model?
IDG’s Social Scout brand listening platform delivers real-time, actionable insights—we don’t regurgitate every comment that mentions your client’s and their competitor’s brand. Our thematic discovery technology combines text modeling and pattern recognition to automatically discover relevant conversation topics. By weighing the engagement levels around a particular topic, we filter out the noise and focus on what is relevant.
Monthly reports will track:
- which market segments and issues are being discussed the most.
- what people are actually saying about the market segments, issues, and brands around set keywords, as well as conversations that are organically bubbling to the top.
- relationship of engagement scores to larger market trends.
- top brands’ Share of ConversationSM.
- sentiment analysis – percent of positive/negative/neutral conversations.
- key influencer sites.
For instance, a monthly report might include the following details:
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