Continuous Brand Listening with IDG BrandGauge™

Are you measuring the impact of social media conversations and traditional messaging on your brand?

As social media continues to play an increasing role in corporate marketing strategies, companies are interested in more than just monitoring conversations around their brand and counting how many followers they have on Twitter. They want to measure the real impact these conversations are having on brand equity.

IDG’s continuous brand listening program combines a Brand Awareness survey program (IDG BrandGauge™) with social media engagement monitoring (IDG Social Scout™). The result? A comprehensive research program that will help you to:

• Assess your brand’s market position in relation to your key competitors
• Understand the impact of social media buzz on brand position and affinity
• Monitor changes over time

Our continuous listening model will help you to develop messaging, content, and product or service improvements through a better understanding of brand perceptions.

Over a 12-month period, we will:

*Note: This includes a pre- and post-wave 12 months apart.

The results of the traditional branding study will be analyzed in conjunction with findings from Social Scout and any quick polls to provide a diagnostic type report. Using various analytical methods, we will explore relationships between the brand’s social media engagement activity and changes in awareness, perceptions, and consideration over the specified time period.

For more information, contact: