Research Solutions
IDG Research Services has extensive experience conducting a wide variety of custom research projects to ensure our clients’ success. Peruse a sampling of our research solutions below. See something that fits your research needs? Contact us to request a proposal.
BrandGauge™ study:IDG’s BrandGauge will help you to assess your brand’s market position in relation to your key competitors and to monitor changes in key branding metrics over time (awareness, consideration, perceptions). The research helps companies understand the role of perceptions in building brand advocacy and prioritize where to focus their efforts for maximum impact.
Continuous Brand Listening with IDG BrandGauge™: Are you measuring the impact of social media conversations and traditional messaging on your brand? IDG’s continuous brand listening program combines IDG’s BrandGauge™ brand awareness study with social media engagement monitoring (IDG Social Scout™). The result? A comprehensive research program and diagnostic report that will help you:
- Assess your brand’s market position in relation to your key competitors.
- Understand the impact of social media buzz on brand position and affinity.
- Help you to develop messaging, content and product or service improvements through a better understanding of brand perceptions.
- Monitor changes over time.
IDG Social Scout™ Technology Briefs: IDG’s continuous technology listening program (powered by IDG Social Scout™) offers monthly social media engagement monitoring reports on these top technology topics: Cloud Computing, Security, Mobile, and Virtualization. Our continuous listening model will help agencies and tech marketers to develop messaging through a better understanding of their market segment, issues, and brand.
AdGauge™ study: This unique online tool will help you understand how well an ad is performing and whether the intended message is being communicated to the target audience. AdGauge® and Mini AdGauge® studies were developed by IDG Research Services in order to improve upon the information provided by the existing ad testing services. AdGauge® is designed to test recall, interest, readership, and message comprehension.
Online Advertising Effectiveness Studies: Using a control-test methodology these studies are designed to assess the impact of an online advertising program on brand awareness, brand perceptions, message association and purchase consideration. If you are interested in evaluating the impact of your online advertising program please contact us for more information.
Technology Adoption Surveys: Track product usage and adoption rates as well as future purchase plans. Gain insight into the drivers behind technology investments and the challenges organizations are facing deploying new technologies. Discover which product/service attributes have the greatest impact on purchase decisions. Gain a clearer understanding of the purchase process, decision makers, and channels.
Market Segmentation Studies: Empower your marketing team with a rich understanding of where your customers and prospects are coming from and the “wants” they bring to the marketplace. Identify key market segments based on consumer’s attitudes, needs, demographics, product usage etc. and develop meaningful descriptions for each segment to support and inform your marketing strategies.
New product or service concept testing: Evaluate your target market’s reactions to new products, features, or product/service concepts. Identify factors driving interest for use in product development and marketing communications.
Utilize custom targeted studies to develop a thought leadership platform for peer opinions and best practices to be shared via research-based content. The programs will provide clients the opportunity to align with a credible and trusted independent advisor and to use the customized research paper for marketing and sales initiatives. These programs aim to understand challenges and opportunities, best practices, and trends. Leads are generated through research and through posting of the research paper on the client and/or an IDG media company’s website. Co-branded by IDG and the sponsoring client, there are no restrictions on the client’s usage of the data, whether it be for PR, field sales, marketing initiatives, or more.
Solicit feedback from attendees while they are still at your event and provide your team with instant results. Test event concepts, as well as measure reactions to potential venues, topics, and formats while in the event planning stages. Provide event sponsors with the opportunity to ask your event audience tailored questions. Create relevant and unique content for your event through custom research programs.
We’ve all heard the expression “no news is good news”, but when it comes to measuring the satisfaction of your customers and employees, following this advice is risky. Not everyone is a squeaky wheel, so what’s the best way to determine whether the people your company relies on most to be successful are really satisfied? Ask them.
Customer Satisfaction Surveys: Gain a better understanding of your customers’ reactions to products, services, and support. Identify opportunities for improvement and differentiation. Assess and strengthen customer loyalty through an improved understanding of factors driving brand advocacy. Survey results will allow you to form a concrete plan of action for retaining the customers you already have, and will provide you with insight into the factors that helped you to attract those customers in the first place.
Employee Satisfaction Surveys: Measure and understand your employees’ attitudes and opinions towards your company, and determine their key motivators. Assess levels of satisfaction with responsibilities, company management, benefits, training and other job-related aspects. Find out why employees with long tenure are staying, and identify areas that need improvement. Results may be analyzed in a number of ways to provide insight into the relative satisfaction of employees in different job roles, locations and/or departments.