About Us

IDG Research Services specializes in marketing and media-related research. We offer extensive experience in quantitative research for advertising agencies, media companies and technology marketers.

Our strategically focused research team can partner with you to explore brand awareness and perceptions, define key market segments, understand usage and adoption of emerging technologies or services, create or validate messaging around a particular product or service, measure customer satisfaction, test new creative, measure advertising effectiveness or recall, and more.

As a division of International Data Group (IDG), the world’s leading technology media, research, and event company, IDG Research Services brings the resources and experience of a large, global company to our clients in the form of a small, customer-focused business. Since its founding in 1964, IDG has grown to become a multibillion dollar company with global reach. Today, IDG is the largest technology media company in the world and its globally branded product lines reach more than 200 million technology buyers in 92 countries. As a result, IDG’s global products and services have become the trusted source for advice and insight into technology news and trends around the world. IDG’s global product and services include: online media, events and conferences, print publishing, market research and global marketing solutions. Further information about IDG can be found at www.idg.com.

Progress Software has used IDG Research Services on many occasions to poll prospects, customers, and partners. Regardless of the target audience, what all these studies share in common is highly technical subject matter, a requirement to field the survey globally, and report out the results across numerous variables. The quality of IDG's work is excellent, and the insight they provide allows us act on the results in total confidence.

Katie Reynolds McEachern,
Progress Corporate Marketing