IDG Research Services specializes in marketing and media-related research. We offer extensive experience in both qualitative and quantitative research, and market intelligence/consulting for advertising agencies, media companies, publishers and technology marketers. If you or your clients need to explore brand awareness and perceptions, define key market segments, measure customer satisfaction, test new creative, validate messaging, measure advertising effectiveness or recall, and more, we can help.

As a division of International Data Group (IDG), the world's leading technology media, research, and event company, IDG Research Services brings the resources and experience of a large, global company to our clients in the form of a small, customer-focused business. Founded in 1964, IDG has more than 12,000 employees worldwide. IDG offers the widest range of media options which reach more than 120 million technology buyers in 85 countries representing 95% of worldwide IT spending. IDG's diverse product and services portfolio spans six key areas including: print publishing, online publishing, events and conferences, market research, education and training, and global marketing solutions. Further information about IDG can be found at www.idg.com.