Tech Marketers Want To See ROI For Their Media Spend
February 23, 2011
A new global research initiative by IDG Research Services to gain insight into tech marketers’ marketing/media spending plans and priorities for 2011 finds that 63% of marketing decision makers report a modest increase in media spending from 2010 to 2011. 6% expect a significant increase and only 10% report any contraction in spending in 2011. Global decision makers are significantly more likely to forecast an increase in spending than those with regional or local responsibilities. Read more
Top IT Priorities, Initiatives and Investments for CIOs
February 23, 2011
CIOs, conventionally, have had a tough job of using limited resources to stay ahead of the IT curve. Cost effective use of IT resources has been a challenge. According to a survey carried out by IDG Research Services, 83 % of CIOs expect IT budgets to stay the same or increase in 2011 as compared to the 2010 levels. Focus remains strong on efficiency and effectiveness. The former would relate to cost optimization and the latter to operational excellence. Achievement of these goals would be driven by tasks and strategies like dash boarding of IT service management, measuring end user satisfaction levels and better process automation.
Virtualization, cloud computing, web and mobile applications, application development and support for business continuity are emerging as investment areas. The top priority for any CIO is aligning IT initiatives with business goals. This and other areas like managing expenses, controlling costs, implementing new architectures occupy most of the head space for CIOs. Read more