Interactive Intelligence’s Remarkable New IPA (Interaction Process Automation)
August 12, 2009
Is there a viable link between communications and business processes paradigms?
Joe Staples, Senior Vice President of Worldwide Marketing for Interactive Intelligence, says, “In a recent poll by IDG Research, 88 percent of CIOs and IT people interviewed agreed with the statement: ‘The biggest return on investment from business process automation comes from eliminating latency in processes and minimizing human error.’ Then they asked them what best described the relationship between UC and business process automation. 50 percent said ‘I see where communications technology could be used to automate business processes,’ and 37 percent said ‘I see where it could be incorporated into process automation applications.’ So 87 percent show a nice link between UC and business process automation, something we also found encouraging.”