IDG Expands its TechNetwork Ad Network outside the United States
May 14, 2009
FRAMINGHAM, Mass.–(BUSINESS WIRE)–The rapidly growing IDGTechNetwork (www.idgtechnetwork.com) in the U.S. is adding IDG subsidiaries in Germany, Sweden, Spain, and India to the ad network. IDG Communications U.K. joined the IDG TechNetwork last summer. Since its launch one year ago, the network has grown to more than 150 non-IDG Web sites with more than 40 million unique visitors per month.
“This expansion provides technology marketers with access to an unparalleled audience of IT professionals and tech enthusiasts in several countries,” said Peter Longo, CEO, IDG Syndication and Networks. “With 30 channels to choose from advertisers can be very selective among enterprise, tech enthusiasts, and gaming and entertainment audiences.” The IDG TechNetwork complements the reach of IDG media brands in more than 90 countries.
The success of the U.S. and U.K. TechNetworks and the increasing popularity of ad networks led to this international expansion. Chris Byers, founder of Edugeek.net , one of IDG TechNetwork’s first publisher members in the U.K. said, “Working with IDG has worked out very well. We feature relevant campaigns at good rates and are able to harness IDG’s global reach and international sales forces to monetize our overseas traffic most effectively.”
IDG TechNetwork U.S. will lead the international expansion in conjunction with IDG subsidiaries that will handle ad sales and recruitment of publishers. Marketing programs include contextual and behavioral targeting, roadblocks and sponsorships, video ads, newsletter sponsorship, and lead generation.
Research Shows Ad Networks a Major Part of Tech Advertising Plans
In an online survey of 136 marketers and agencies in the U.S., 79 percent reported that they used ad networks last year and 85 percent plan to advertise in them this year. The IDG Research Services survey (http://tinyurl.com/cybksm) conducted last December found online advertising spending on networks is expected to rise from more than 21 percent in 2008 to 23 percent in 2009. Almost two-thirds of the respondents planned to work with vertical networks this year.
Collaborative Efforts: Survey Reveals Clear Business Acceleration Using On-Demand Collaboration Technology
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IDG Research Services recently queried 144 CIO Magazine subscribers to gain insight into how and why collaboration technology is creating competitive advantage. This executive summary explores different market trends with commentary from key respondents as well as WebEx’s Knight, an industry expert.