Using Research for Marketing Advantage
January 13, 2009
General Manager and VP of IDG Research Services, Janet King, outlines necessary steps for a successful research program. Defining the objectives of your research program and knowing your target audience will keep your research efforts focused and will take the guesswork out of data interpretation later.
When designing a survey for your research program, remember to be concise, respectful of people’s time, keep surveys engaging, know your target audience, and consider the use of incentives.
Click here to learn more about key components of effective survey design.
Leverage your research to plan strategically and generate sales and marketing opportunities. Research that is relevant to your target audience can be used to create engaging and interesting content for whitepapers, webcasts, and events.
Click here to learn how to get the most out of your research.
Surveys can be a useful too for developing visibility for a company. Technology professionals are very interested in hearing from their peers when learning about technology solutions or evaluating options for purchase and implementation.