Best Practices or Best Effort? IDG Research Reveals Gaps between Information Management Best Efforts and Best Practices
January 22, 2009
A recent study by IDG Research Services reveals IT professionals understand the fundamentals of managing and protecting data, but key best practices are often not in place.
How to measure virtualization ROI
January 22, 2009
Virtualization may very well be all it’s cracked up to be, but most small and midsize enterprises will never know it because they lack pre- and post-deployment ROI evaluation tools.
“SMBs don’t have adequate measurement programs in place to determine if they are achieving the maximum ROI on their virtualization programs,” says Kevin Tolly, founder of The Tolly Group, a consulting, testing, and research firm in Boca Raton, Fla. “That’s more likely to be seen in larger enterprises with more IT staff.”
Indeed, a recent study conducted for Accelerate by IDG Research Services found that fully 75 percent of SMBs say they have no post-deployment process to evaluate returns from server virtualization investments.
Using Research for Marketing Advantage
January 13, 2009
General Manager and VP of IDG Research Services, Janet King, outlines necessary steps for a successful research program. Defining the objectives of your research program and knowing your target audience will keep your research efforts focused and will take the guesswork out of data interpretation later.
When designing a survey for your research program, remember to be concise, respectful of people’s time, keep surveys engaging, know your target audience, and consider the use of incentives.
Click here to learn more about key components of effective survey design.
Leverage your research to plan strategically and generate sales and marketing opportunities. Research that is relevant to your target audience can be used to create engaging and interesting content for whitepapers, webcasts, and events.
Click here to learn how to get the most out of your research.
Surveys can be a useful too for developing visibility for a company. Technology professionals are very interested in hearing from their peers when learning about technology solutions or evaluating options for purchase and implementation.