Unisys Research: Outsource, IT Services, and Consumer Devices Spread in Enterprises
July 23, 2008
Unisys turned to IDG Research Services and CIO in 2006 and 2007 to survey IT professionals worldwide regarding the changing technology landscape insight organizations and how those changes are affecting service and support.
Tim Lambert, vice president, Field Marketing, Worldwide Marketing Communications, Unisys, explained why he chose IDG.
“Unisys wanted a respected research and media company to survey the IT services marketplace as the foundation for a series of marketing programs. IDG Research Services and CIO were able to provide the thorough research, analysis, and reports covering North America, EMEA, APAC, and Latin America.
Since early 2006, we’ve relied on IDG to conduct several surveys and produce reports that Unisys has used to establish thought leadership in outsourcing. The survey results have formed the basis for public relations activities, events, white papers published in CIO, and sales and marketing presentations. The custom research and reports have enhanced relationships with clients and opened doors with prospects.”